What Is Natural?

When referring to something as natural, we’re talking about its natural state, untouched by synthetic alterations. In the beauty world, “natural” refers to products and services that prioritize using wholesome, non-toxic ingredients and techniques to enhance natural beauty.

Natural Cosmetic Statistics

  • Natural beauty products have driven 21% of growth in the beauty industry in recent years.
  • By 2031, the global market value of natural beauty products and services is expected to grow to around $59 billion.
  • According to the Washington Post, it can take more time, skill, and products to achieve a natural “no makeup” makeup look.

The Two Types of “Natural Beauty” in the Beauty Industry


Natural Beauty Products

These are beauty products from natural ingredients, like botanical extracts and minerals. Generally, these products are gentler on your skin and free from harmful chemicals. These qualities make them an excellent choice for a healthier beauty routine, especially if you have sensitive skin.

Natural-Looking Beauty Services

This beauty category encompasses the art of enhancing your features while maintaining a subtle, minimalist look. These looks often give you a “no-makeup” appearance using specific services or fewer products. Some examples of natural-looking beauty services include:

  • Minimalist makeup services

  • Lash extension services for natural-looking lashes

  • Brow tints

  • Natural hair styling

  • Facials

  • Nail extensions

Commonly Asked Questions

What Are Natural vs. Clean Beauty Products?

Clean beauty products prioritize eco-consciousness, emphasizing sustainability and non-toxicity. Meanwhile, natural beauty centers on ingredient purity, though it may still include harmful chemicals that are still natural or may be less mindful of the environment.

What Are Natural vs. Organic Beauty Products?

Manufacturers enrich natural beauty products with ingredients sourced from the bounties of nature. Organic beauty products take it further by utilizing ingredients cultivated without synthetic pesticides or chemicals, ensuring an extra layer of purity

Are Clean Beauty Products Always More Expensive Than Natural Beauty Products?

Not necessarily. While some clean beauty products may be priced higher due to their eco-friendly and ethical practices, the cost of natural beauty products can also vary widely. Prices often depend on factors like brand reputation, ingredient quality, and packaging.

Ready to Embrace Your Natural Beauty?

At LashLift Store, we cherish the essence of natural beauty and understand its profound impact on your well-being and self-esteem. Whether you’re eager to buy natural beauty products that align with your values or contemplating joining our platform to share your natural beauty products, let us be your trusted companion on that journey.