What Are Before and After Photos?
Before and after photos show prospective customers the skill of a beauty technician by comparing what a client looked like when they first arrived to what they looked like after their service.
These photos are a time-honored tradition that offers proof of a beauty professional’s skills and allows them to show off the work they’ve accomplished.
The Stats: Do Before and After Photos Make a Difference?
We already know that a picture is worth a thousand words. And lest you think that’s nothing but a rote cliche, check out these stats:
- A full 90% of the info processed by the brain is visual.
- The brain processes pictures 60,000 times faster than it does text
- Consumers remember 65% of what they see after three days; they only remember 10% of what they hear.
- Most internet users only read 28% of the words on the average webpage
A picture is worth at least a thousand words. And before and after photos get the message across clearly in an instant.
Before and After Photo Best Practices
The data is clear: You simply can’t sleep on before and after photos. It would mean leaving one of your most powerful marketing tools unutilized. But there are some guidelines we recommend following for the best results
- Assemble a Decent Setup
- Lay Off the Photoshop
- Get Consent with a Signature
The whole point is to make your work look as good as possible. Amateurish lighting with a lousy phone camera isn’t going to properly represent your amazing skills. You don’t need to spend a lot of money, but research some lighting tips, use the best camera you can get your hands on, and craft a professional-looking backdrop so each of your before and after shots has some consistency
Yes, this includes Instagram or Snapchat filters, too. Avoid the temptation to cheat a little by enhancing the photos because the whole point is to show what you’ve literally accomplished. Even if a little digital trickery brings in more first-time customers, they aren’t going to come back for return trips if they can only get similar results with a glam filter.
You’ve got a good rapport going with your clients so it might feel more awkward asking them to sign a release than it does to ask them if you can show off their gorgeous lashes all over your social media. Well, bring on the awkward and get that signature! You can find free photo releases online that will give you some legal protection to use your clients’ images for marketing purposes.
What Services Work Best with Before and After Photos?
If you’re good at it, why not show it off? That’s our philosophy. As long as you’re not still figuring out a certain technique, enjoy slapping all your best before and after shots all over your website, storefront, and social media.
People love to see
- Brow lamination before and after
- Lash lift before and after
- Eyebrow tinting before and after
- Lash lift and tint before and after
Beef Up Your After Photos with LashLift Store
Your skills are a big part of the appeal with before and after photos, but you know that the products you use make a huge difference. These photos are important, so you want the best. Shop LashLift Store for the best products that really pop on camera.
Have quality beauty products to sell? We’re always looking for top-notch vendors to partner with our site.