Brow lamination has become an increasingly popular treatment thanks to the fact that it’s quick, affordable, and requires relatively straightforward aftercare. This is, of course, on top of the fact that it results in picture-perfect brows that require next to no maintenance on a day-to-day basis.
If you’re a brow artist interested in offering brow lamination, you likely want to learn more about what the treatment involves. Here we’ll discuss how often brow laminations can be done, what the post-treatment care is like, special considerations, and tips for getting more brow clients.
WHAT IS BROW LAMINATION?
Brow lamination is a type of perm that rearranges brow hairs into a uniform shape. When done right, brow laminations are much more gentle on your hair than traditional perms. Brow laminations add fullness, length, and definition to your brows.
WHAT IS THE BROW LAMINATION PROCESS LIKE?
Brow lamination is a relatively quick treatment, usually lasting only around 15 to 20 minutes. A brow lamination generally follows the same steps:
- Consultation: This involves discussing what look the client wants and what their natural brow conditions are.
- Brow prep: Brows should be clean and completely free from makeup or oils.
- Application of lifting solution: The technician applies a specialized lifting solution to soften the brow hairs and make them more malleable.
- Brow shaping: The tech combs and shapes the brows based on the client's preferences.
- Application of setting solution: If the client has also requested tinting, the tech will add that now too. (Eyebrow tint will last for a little less time than the lamination itself.) This step locks the brow hairs into the desired shape.
- Post-treatment care: After the brows have set, the aftercare begins. Clients have to avoid moisture and products for the first 24 to 48 hours.
HOW LONG DOES A BROW LAMINATION LAST?
Most aestheticians recommend clients get a brow lamination every 6 to 8 weeks. This will help them maintain the shape of their brows and keep them looking their best. If your client has oily skin, they may need to have the treatment done more often, as the oil can break down the solution used in the perm.
If, for whatever reason, a client's brow lamination doesn't take or only lasts a week, it’s still recommended to stick to 6 to 8 weeks between treatments to avoid over-irritating their skin.
CAN YOU GET A BROW LAMINATION TOO OFTEN?
As a matter of fact, you can get your brows laminated too often, which can damage your brows. If you get the treatment too often, your brows will become weak and brittle, and they may even start to fall out. The chemicals in the perm solution can also irritate your skin if you get the treatment too often.
BROW LAMINATION AFTERCARE
Aftercare for brow laminations is simple but super important. Correct aftercare will give the perm solution time to set and ensure that the brows retain their shape. After the treatment, your client should avoid the following for 24 hours:
- Wearing makeup
- Getting their brows wet
- Touching or rubbing their brows
- Exposing their brows to heat and humidity
An aftercare serum for your client's brows will also be super beneficial! Not only is it a great upsell for you, but your client will be happier with their brows if they use a serum regularly.
WHO IS BROW LAMINATION RIGHT FOR?
Brow lamination is a good option for anyone who wants well-defined, sleek, and groomed eyebrows. It works particularly well for people with unruly, asymmetrical, or sparse brows since the treatment reshapes and tames the hair, creating a polished appearance.
Clients who want a temporary change in their brow shape, or who are looking for a low-maintenance solution for a more structured brow will also love brow lamination. This treatment will save them time and prevent them from having to fuss over their brows while they’re getting ready each day.
SPECIAL CONSIDERATIONS FOR BROW LAMINATION
Clients with very sparse or extremely thin brow hairs may find that they can’t get the fullness they’re looking for through brow lamination alone. In those cases, additional or alternative treatments might be necessary. The same goes for clients who are looking for a more permanent solution.
Brow lamination may not be right for individuals with certain skin conditions, allergies, or sensitivities to the lamination products. Also, pregnant or nursing individuals are often advised to avoid the treatment because of the chemicals involved.
CAN BROW LAMINATION BE DONE AT HOME?
Brow lamination is a specialized skill and requires the careful use of highly potent chemicals, making it better suited to being an in-salon-only treatment. Emphasize to your clients why it’s important to always entrust their brows to an expert if they want the best results possible and want to avoid disappointing or even dangerous outcomes, such as brittle brows or chemical burns.
HOW TO GET MORE BROW LAMINATION BOOKINGS
New and repeat customers can make your business thrive — and your brow lamination services may be able to help.
REBOOK YOUR CLIENTS
Brow laminations are one of the best services to offer if you want regular and recurring clients. Be sure to ask clients if they want to rebook their next appointment in the next 6 to 8 weeks before they leave. When you rebook your clients, it ensures client loyalty and helps build your business.