What a Professional Should Know About a Lash Lift
Are you thinking of adding a new lash lifting service to your business? That’s a great idea! You need to know plenty of things before you start, though. We’ll go over what you need to know about a lash lift business.
Should I Get a Certification for Lash Lifting?
It’s always a good idea to get all of the trainings and certifications available before offering lash lift services to your clients. Although it is not required to purchase products, licensed professionals can find great benefits when they take the time to get a certification. It will also reassure your clients that they can trust you. Lash lifting can be complicated if you don’t know what you’re doing. No one wants someone with limited knowledge putting chemicals near their eyes. You’ll also feel more secure performing the procedure if you have taken the time to get those certifications and trainings.
Where Can I Get Certified?
Getting certified is easy, and no traveling is required! Use our Online Lash Lift Course to get started on your certification process.
The course includes a manual explaining what you should know about lash lifting (written by licensed professionals), all the tools you need to practice, and a procedure card.
What to Tell Clients Before and After the Lift
You should always communicate with your client throughout the lash lifting process. There are important discussions to have both before and after the lift.
Before: Explain the Process of Lash Lifting
The first thing you should do is explain the lash lifting process to your client before you start. For the average person, putting chemicals near their eyes can be intimidating. It’s best to review each step and answer your client's questions.
Avoid jargon whenever possible. Remember, these clients may not have the same background knowledge as you. If you can’t avoid jargon, take a second to explain what it means.
Be sure also to tell your clients:
- How long the process will take
- How much the process will cost
- Their eyes have to be closed the whole time
- How long eyelash lifts last
- How lifestyle can affect how long the lift stays
- How those who are pregnant, have skin conditions or medical eye conditions shouldn’t get a lift (though approval from a doctor can change this)
- They shouldn’t wear makeup or contact lenses to the appointment
- How this process highlights natural lashes, it doesn't magically grow them
Before: Soothe the Client’s Worries
Some clients can be nervous about trying this for the first time. That is understandable, considering eyes are pretty sensitive. Take that extra five minutes to alleviate some concerns even if the client doesn’t say anything.
A common concern is that the lash lifting will damage their natural lashes. This won’t happen because you’re a certified professional who knows the lash lifting process, inside and out. Explain this to the client and maybe talk about what you learned from your certification course.
Showing you have experience and empathy to understand their concerns will make them more comfortable and give you a better image in their mind.
Before: Ask the Client About Their Expectations
While consulting with your client, you should ask what they want from this process. Are they looking for their eyelashes to look longer? Fuller? Do they want to look like a whole new person?
It’s good to communicate expectations before the process starts. While a lash lift can change your appearance, it can’t make you look like a whole new person. Communicating with your client is a good way to avoid disappointment.
This also allows you and the client to work as a team. You can decide together what the right amount of curl is needed for their lashes.
After: See How They Like It
So you’ve done the lift, now’s the fun part: showing the client the finished product! Grab a mirror and show them how they look. After a few minutes, ask if they like it or not; doing this shows you care about their opinion.
After: Talk About Aftercare
Once the giddiness is contained, discussing aftercare with your client is crucial. Make sure to emphasize that if they don’t follow these instructions, the lift won't last as long or look as good. Aftercare includes:
- Keeping lashes dry for 24-48 hours
- Not wearing makeup for 24-48 hours
- Not doing activities that cause excessive sweating for the first 24-48 hours
- Sleeping on their back the first night (if possible)
- Not using curlers or heavy eye makeup
- Using eyelash serum to keep lashes looking good longer, you also suggest any helpful products
- Letting them know lashes should be redone every six to eight weeks
Is a Waiver Needed?
Yes! A waiver can protect you from unseen side effects a client may get or any form of accident.
Have a client sign the waiver before doing anything else. If they seem hesitant, explain that you like to be safe rather than sorry. If you don’t have a client sign a waiver and something goes wrong, you are open to being sued.
How to Market Your Lash Lifting Services
You can have fun marketing your lash lift services! Here are some ideas to get you started:
- Update your website: Make sure to put your new certification on your website where it’s easy for customers to see (if you don’t have a website, make one ASAP).
- Hang your certification up: Put it somewhere where clients can see it, like in your office or waiting space.
- Google My Business: If you haven’t already, make a Google My Business profile so you can pop up when people search for local lash lifting businesses.
- Offer a discount: While building up a lash-lifting clientele, offer discounts on the service to entice people to come in.
- Word of Mouth: Getting others to recommend you is one of the best ways to get new customers and ask for reviews, recommendations, and social media shares.
- Social media: Make sure to post on all social media that you offer this service now/ show off before and after photos.
- Have an event: Host a small get-together with new and old clients to explain lash lifting.